SEO backlink building is a core aspect of Search Engine Optimisation because of its impact on the amount of traffic you will receive on your website. There are different good link building Strategies and some bad ones which we will discuss below. Google has provided a guide to help you know what is approved and what is not.
Crawlers like Google bots move through backlinks to discover other websites linking to your website. This makes it easier for Google to understand what your content is all about. This improved understanding of your content will help Google to serve up your page when users search for terms related to your content.
What is a backlink? A link may send you to a different page when you click on it. You will either be transferred to a page within the same website or to a different one. When a website backlinks to your own website, you will receive an inbound link. Users will be sent to your website following this inbound link.
In other words, you have received a backlink to your website. Backlink building includes all activities either on-page or off-page, which help you in SEO link building. There are various backlinking Strategies you can use to start building your backlink profile for your website.
An example of a backlink is easy for you to understand when you know the various forms of backlinks as listed below:
A backlink can either be a good, bad or toxic backlink.
Good backlinks are usually the backlinks that improve the ranking of your website. They are usually
You should avoid bad backlinks because they do not follow Google's guidelines, and you can get penalised for them.
In the quest of acquiring backlinks, all backlinks are not equal. Any linkbuilding strategies to manipulate Google Pagerank will create either a bad or toxic backlink.
Impact of a toxic backlink
Toxic backlinks can lead to a drop in your ranking on the search engine results pages. Google can also penalise your website if it has a lot of these toxic links. You will have to manually remove each link from your website to reverse a Google penalty.
You will also need time to rise back to your previous ranking before the penalty was applied. If you have a sudden drop in organic traffic, performing a backlink audit will be a good idea to investigate if toxic backlinks are the cause.
How to remove toxic backlinks
Here are some tips on how to remove toxic backlinks:
Why do I need backlinks?
Backlinks increase the traffic to your website. They send readers to your website when they click on a link within an article on another website.
Besides direct traffic from other websites to your website, backlinks help put you in a higher position in search engine result pages, improving your chances of getting even more traffic. It is important to get backlinks to your website because it signals to Google that you have quality content that other websites want to share.
Google rewards you by increasing the position of your article when users search for that topic, leading to an increase in traffic to your website.
What is a high quality backlink?
High-quality backlinks in a backlink profile require much research during backlink building. You can recognise high-quality backlinks based on metrics popular in the SEO linking building niche.
High-quality backlinks are usually one from a relevant website or topic from a website with a high Domain Authority. An easy way to infer the quality of a website or a page is by checking a measure called domain authority (DA) and Page Authority (PA), developed by Moz to rank websites and pages.
The quality of backlinks depends on the DA and PA of the referring website and the website’s relevance to your topics. The DA and PA values themselves are not one of Google’s ranking factors.
However, when you get a backlink from a relevant and high authority website or webpage, those are the best backlinks to have as they will boost your likelihood to rank higher on search result pages.
The common metrics are Trust Flow, measured by Majestic, and Citation flow, measured by Moz. A good backlink will have a good Trust Flow, whereas a bad or toxic backlink will not.
Dofollow backlinks improve your rankings. They transfer authority to your website from the link source. Transferred authority is sometimes referred to as link juice.
Dofollow backlinks are the preferred type of backlinks due to the positive effect on your website ranking. The default setting when building links is a dofollow.
A no-follow backlink is a backlink that does not transfer any authority to your website. It does not positively impact your rankings as no link juice flows through your website. However, you still need nofollow backlinks for your backlink profile to appear natural to Google. Backlinks from social media profiles are usually set to nofollow using a command.
To build your backlink profile, you may either do it yourself or contact experts (Link to contact information of SEO Science) that offer SEO services in backlink building.
The following tips will help you if you want to build your backlink profile yourself.
Below, you can learn more about what a backlink is in in SEO.